Professor Brian Keating
3 min readNov 24, 2021

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Tom Bilyeu: Impact Experimentalist!

Tom Bilyeu is shaking up multiple industries on his way to impact a billion brains in the Universe! Boy, was this a fun interview to do! Tom runs a legit film studio out of his house and I was delighted to be connected to him via my friend Danny Miranda. Tom did not disappoint. We discussed his epic careers — he’s now on at least his third incarnation after founding Quest Nutrition (and selling it for a billion dollars!), then starting a multimillion subscriber YouTube Channel / media empire called “Impact Theory”, and now as a creator and evangelist for NFT’s.

We discuss his journey. We discussed the scientific method and I enjoyed his take on being an experimenter — though he did not agree to change the name of his channel to “Impact Experiment” despite my pleas! Lastly, I found our discussion of finding meaning without children particularly touching. Tom’s as honest and earnest as they come. I found that all the more refreshing given the status, wealth, and power he’s made alongside his wife and partner for life, in business and life, Lisa.

Make sure to hit the notification 🔔 and you’ll get reminded to tune in when it goes live! You won’t want to miss it…Tom actually called it one of his best interviews of all time 😎

We discussed:

🔭What are his regrets in life? Why didn’t he want to have kids?

🔭What’s wealth for? Can’t just be for Lambos and Yachts!

🔭What’s the most precious resource?

🔭How to stay hungry?

🔭How to know when money success leads to drinking your Kool Aid?

🔭Why pivot to NFT instead of sticking to becoming the next Walt Disney?

🔭Entropy and the physics of happiness:

🔭What is the meaning of life?

🔭How can we ‘stack’ knowledge- and make connections to create the world we want to live in?

TIMESTAMPS:

00:00:00 Intro

00:00:51The Origin of Quest Nutrition

00:01:47 What is your rubric and how is it similar to the scientific method?

00:02:00 How do you know when to pivot?

00:05:05 Can too much knowledge be an inhibitor to financial success? The paradox of teaching Vs doing.

00:08:54 What is the purpose of wealth?

00:13:46 To parent or not? Passing on legacy, optimizing for joy and impact.

00:25:52 Tom’s interview styles and techniques.

00:28:40 Finding synergies with creative disruption.

00:32:51 On NFTs and moments of disruption.

00:40:54 What blockchain/NFT strategy is there for creators/scientists to capture value?

00:43:13 Tom’s theory of the “ownership” neuron.

00:47:44 Proof of work, tangibles versus blockchain and NFTs.

00:53:11 Hunger to know why and where you’re wrong!

00:53:32 What would you put on your billion-year time capsule?

00:55:43 What advice would you give to your younger self to go into the impossible?

00:56:58 You can’t make a racehorse out of a pig, but you can make a really fast

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Professor Brian Keating

Chancellor’s Distinguished Professor at UC San Diego. Host of The INTO THE IMPOSSIBLE Podcast Authored: Losing the Nobel Prize & Think like a Nobel Prize Winner