Billionaires, Bones, and the Hedonic Treadmill: An Endless Race for Rarity

Professor Brian Keating
5 min readOct 30, 2024

Dear Magicians,

The relentless pursuit of luxury among billionaires exemplifies the hedonic treadmill, where satisfaction remains elusive despite accomplishment or even vast wealth. Hedge fund titan Ken Griffin, for example, recently purchased a Stegosaurus skeleton nicknamed “Beatrice” for $45 million, setting a record for fossil sales. This acquisition of a scientifically rare specimen with 85% of its original bones intact showcases the trend of billionaires competing for unique, high-status items. As yachts, Birkan Bags and private jets become standard fare, ho-hum artifacts that are the basic penny ante of billionaire wealth competition, fossils like Beatrice instead become unique non-fungible ‘tokens’, the latest objects of desire in this escalating quest for exclusivity and wealth prestige.

The Hedonic Treadmill Among the Ultra-Rich

Griffin’s acquisition is not unique among the ultra-wealthy. Jeff Bezos, Amazon’s founder, spent upwards of $500 million on his custom-built superyacht, while Elon Musk, CEO of Tesla, has amassed a collection of high-end cars and sold off his real estate portfolio. These pursuits reflect a constant need to surpass the previous standard of luxury, chasing ever-larger symbols of success. Yet these grandiose purchases rarely satisfy, as new “essentials” seemingly emerge with every purchase.

Science’s Infinite Quest: A Different Kind of Treadmill

The pursuit of science presents an intriguing contrast. Unlike wealth or possessions, science offers no final acquisition or endpoint — no yacht or fossil can signify “completion.” Not even a Nobel Prize suffices. The drive to understand the universe ensures that there is always a new problem to solve, a mystery to explore, or a theory to refine. For scientists, the thrill lies in never fully reaching the end, forever moving forward on an intellectual treadmill that challenges limits without promises of finality. ‘Science billionaire’ status is intangible; instead of yachts and mansions, it’s a ledger where every breakthrough just adds more zeroes to an endless stream of questions. You’re rich in curiosity, poor in conclusions — and absolutely broke, compared to a real billionaire that is…

While Griffin plans to loan Beatrice to a Florida museum, promoting public access, his purchase also raises ethical questions. The Society of Vertebrate Paleontology warns that “fossils in private hands are lost to science,” meaning valuable specimens might not be accessible for public research or education. This paradox epitomizes the hedonic treadmill: billionaires seek increasingly rare possessions — yet true contentment and purpose remain elusive, bound by the transient nature of ownership. Consider this: Are we chasing satisfaction or living it? The relentless pursuit of ‘more’ is all around us, yet science teaches that exploration, not possession, offers the most enduring reward. What’s your hedonic treadmill, and are you willing to step off?

The relentless climb toward luxury proves fleeting, but the scientific journey shows that true fulfillment lies in the never-ending pursuit of discovery, not in possessions. What brings you joy and satisfaction, but isn’t addictive [at least to you]?

Until next time, have a M.A.G.I.C. Week,

Brian

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Professor Brian Keating
Professor Brian Keating

Written by Professor Brian Keating

Chancellor’s Distinguished Professor at UC San Diego. Host of The INTO THE IMPOSSIBLE Podcast Authored: Losing the Nobel Prize & Think like a Nobel Prize Winner

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